Yellowbrick Data Appoints New CMO
Spicer has proven track record of driving fast-paced, customer-centric growth
PALO ALTO, Calif. — Yellowbrick Data appointed Jeff Spicer as the company’s chief marketing officer (CMO). With more than 20 years of experience in data and analytics technologies, Spicer will focus on accelerating the adoption of the Yellowbrick Data Warehouse and elevating awareness of modern data warehouse solutions.
“Jeff brings a demonstrated ability to drive responsible, fast-paced growth with strategies aimed at ensuring the success of our customers,” said Neil Carson, Yellowbrick Data CEO. “With the increasing use of data analytics as a tool to improve business decisions, companies are recognizing the value of flexible, ultra-fast data warehouses purpose-built for hybrid cloud architectures. As a proven strategic leader with exceptional creativity, data-warehousing expertise, and a focus on building successful, customer-centric growth, Jeff will be a great asset to our team.”
Spicer’s appointment comes as Yellowbrick Data looks to expand its markets, increase brand awareness, and accelerate the adoption of its modern data warehouse solutions for both on-premises and hybrid cloud architectures. His data analytics and warehousing industry experience includes leadership roles at IBM, Oracle ,and VMware, where he developed strategies to bring to market new cloud products, led successful growth and market expansion initiatives, and worked closely with sales teams to drive profitable, customer-centric growth.
“A company’s two most important resources are its employees and its data,” said Spicer. “With Yellowbrick Data’s flash-optimized architecture and unmatched price/performance, it is well-positioned to help companies overcome the barriers to become truly data-driven and to unlock the value of their data. I’m excited to join with the Yellowbrick team to accelerate growth and, most importantly, to drive the success and satisfaction of our customers.”