PALO ALTO, Calif. — Yellowbrick Data appointed Jeff Spicer as the company’s chief marketing officer (CMO). With more than 20 years of experience in data and analytics technologies, Spicer will focus on accelerating the adoption of the Yellowbrick Data Warehouse and elevating awareness of modern data warehouse solutions.

“Jeff brings a demonstrated ability to drive responsible, fast-paced growth with strategies aimed at ensuring the success of our customers,” said Neil Carson, Yellowbrick Data CEO. “With the increasing use of data analytics as a tool to improve business decisions, companies are recognizing the value of flexible, ultra-fast data warehouses purpose-built for hybrid cloud architectures. As a proven strategic leader with exceptional creativity, data-warehousing expertise, and a focus on building successful, customer-centric growth, Jeff will be a great asset to our team.”