Thank you for your interest in writing for Mission Critical! Here are some guidelines that will make the entire process go more smoothly and contribute to the best representation of your ideas. Please contact us with any questions you might have.
Editorial Calendar. This outlines our themes for each issue throughout the year. Features are not limited to these themes each month, but using this information will tell you when your topic may be especially suitable for publication, so you can plan accordingly.
Inquiries. Before you write the entire piece, contact me and provide an outline of the article. This will improve its chances for publication by making us aware of it earlier in the editorial planning process, and in case I cannot use it for whatever reason, this may save you time as well.
Deadlines. Articles generally must be in our hands by the last day of the second month before the desired issue. For example, if the article is intended for the March/April issue, all text and art will be due by the last day of February.
Text format. Media options for submitting an article, in order of preferred format:
Always include your contact information with the submission.
Length. Most of our features are in the 1,700-2,500 range. Try to use subheadlines to divide the text into sections as appropriate.
Style. This depends on the nature of the article, of course (technical piece, application feature, etc.). However, the more balanced the tone, the better. Unless a truly unique technology advancement is the focus, articles about one particular product (or slanting a project account toward the role of one product) will generally not be published. If specific products must be mentioned, the more the better, to better maintain a neutral tone and educate the readers about what worked for a given situation.
In general, authors should avoid writing in the first person.
Other than that, just keep your audience in mind (data center owners, managers, designers, engineers, and operators), and write in a comfortable, informative tone. They are trying to improve their own performance by learning what you have to share, and good writing helps deliver the message.
Submit your best work, but also remember that our editorial staff will also polish any “rough edges” when necessary to increase readability without weakening your points. Once an article is selected, we will be in touch through the process, and you will always see the article after layout to have another chance to catch any errors, make minor corrections or clarifications, etc.
Quotations. Quoted input from relevant people helps to boost the quality of an article. Whenever someone is mentioned or quoted, please include the person’s full name, position, company, and the company’s location. (Location of the manufacturer is also requested when mentioning specific products.)
Art. Good graphics will always draw more readers to your work, regardless of the topic. A few guidelines for submitting art:
PLEASE DO NOT:
Author information. At the end of the article, please include text for a credit line. Some elaboration is allowed, but the minimum should include position, company, location, and any contact info you care to provide readers who may want to follow up, including any combination of fax, phone, website, or e-mail details you wish.
An ideal CIP submission generally involves a project (a single building application) that has been completed for no more than 2 years and contains all of the following items. Additionally, articles that have appeared in competing magazines are not considered. Bylines do not run with these articles.
In short, remember that most of our readers design data centers or own/manage facilities. To have the biggest impact on our readers, tell a story, and make it helpful.