As companies store more data across on-premises, cloud, hybrid, and third-party systems — and as data regulations grow and multiply — companies must stay on top of the ever-evolving data landscape or risk sinking altogether.

Monday became “Black Monday” for those who rely on Facebook, Instagram, and WhatsApp. The 8-hour outages on these apps left people confused — and services, such as Twitter,  booming with the extra traffic.

Industries most vulnerable to data center outages, like banking and finance, government, health care, manufacturing, media and communications, retail, and transportation/utilities, have average downtime costs of over $5 million per hour.

According to The National Institute of Standards and Technology (NIST), the Cybersecurity Framework says businesses faced with disaster should identify, protect, detect, respond and recover.