Summer brought a newsfeed full of pictures of friends and family soaking up the sun and having big adventures in the great outdoors. The media reported a record number of people rushing to national parks. Summer adventuring makes me think about the “Leave No Trace” movement, which was established half a decade ago to protect our national parks and other natural environments. A similar mindset drives the mission critical industry. 

I see a lot of parallels to the principals of Leave No Trace and the efforts of mission critical providers who are enabling businesses and a global economy while working hard to minimize impacts to the environment. According to the International Energy Agency, emissions have grown modestly despite rapid growing demand for digital services. That’s thanks to energy efficiency improvements and renewable energy expansion on the part of mission critical companies.