Power Distribution, Inc. (PDI) has announced the company is realigning its commercial organization to better meet the individual needs of a fragmented data center market. The reorganization provides more focused and skilled support teams to better address the specific needs of cloud, colocation and enterprise customers.

According to a new report from CBRE, investment in the U.S. data center sector reached record levels in the first half of 2017. However, the sector remains fragmented in its approach to establish or maintain data centers and needs specialized products and services to meet individual demands.

“The data center market contains customers with very different market needs. The technology skill set that served the industry 10 years ago is no longer applicable to the individual needs of cloud, colocation and enterprise customers.  For this reason, PDI has reinvented itself to realign sales, service and its support functions to better meet the ever-changing needs of a dynamic data center market,”  said Tom Kritzell, president and CEO, PDI. 

To support this strategic approach, PDI is realigning engineering, operations, sales, and business development as well as strengthening channel partnerships to:

  • Create and quickly deliver customized offerings.

  • Deliver a more focused approach to life cycle extension and upgrade solutions.

  • Provide greater customer intimacy by utilizing a more focused approach to the enterprise, colocation, and cloud provider segments.

“Our sales teams are now aligned to meet the specific requirements of each data center segment and have the full backing of our engineering and support teams. This will allow us to remain best in class in recognizing and satisfying our customers’ needs,” added Alan Turner, vice president of sales, PDI.