Digital transformation has a unique meaning for each organization. For many companies, it’s simply digitizing enterprise information. However, when you look at this concept more deeply, it is the transformation itself that is the critical element. The idea is about transforming to create a different outcome. Digital transformation isn’t just about automation or the use of technology — it’s about challenging the idea of how organizations drive their businesses toward success using technology as a catalyst for improved results.
A great example of digital transformation is the evolution of the restaurant business during the pandemic. Many of these restaurants did not have a delivery offering or curbside pickup capacity until the need was imposed upon them. But, once there was a need, they quickly adapted to transform their former business models. This evolution is where the real value of digital transformation lies. It helps in charting the road maps that drive businesses forward.