Everybody loves new technology. Just like that shiny toy on Christmas morning, new tech is desirable simply because it’s new. Software marketers are keenly aware of this ‘shiny things’ principle and are only too happy to position the most recent addition to the product list as the must-have of the season.
Open source efforts, of course, can be just as shiny — regardless of whether the latest and greatest is really the solution to the business problems at hand.