Tapjoy To Leverage Equinix For Hybrid Cloud Deployment
The mobile app-tech company chooses the Equinix Washington, D.C. data center to scale global business architecture, reduce operating costs and enhance analytics capabilities.
Equinix, Inc. and Tapjoy have announced that Tapjoy will pursue a hybrid cloud deployment within Equinix's International Business Exchange™ (IBX®) data center in Washington, D.C. (DA4), leveraging the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service. The move is part of Tapjoy's strategy to scale its global business operations, strengthen the company's data analytics capabilities, realize cost savings in the cloud and establish closer proximity to key mobile advertising customers and partners.
Equinix's Washington, D.C. data center campus, located in Ashburn, Virginia, is the largest Equinix data center campus in the world and plays a significant role in the company's expanding footprint of more than 100 data centers worldwide. By choosing this campus to house its hybrid cloud infrastructure, Tapjoy has access to the largest Internet exchange point in North America to help rapidly grow its business - with over 400Gbps at peak traffic as well as connectivity to rich business ecosystems comprised of over 10,000 cross connects.