The program will provide clients with free access to green energy.
Digital Realty Trust, Inc. has announced the industry's first program to provide clients with access to clean energy. Under the new Clean Start? Program, which is available across its international portfolio, Digital Realty clients that sign a qualifying new lease will automatically receive renewable energy certificates commensurate with the electricity consumed during the first year of the lease. This sustainability initiative comes as part of a broader effort by Digital Realty to encourage greener practices in the data center industry, with a range of new programs to be introduced in 2015 to report on and reduce environmental impacts.
"The Clean Start Program will redefine the way the data center industry approaches sustainable energy," said Aaron Binkley, director of sustainability at Digital Realty. "Our goal is to give clients an effortless path to procure clean, renewable energy for their data centers, and to take a leadership role in reducing the environmental footprint for the data center industry."