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Home » Topics » Unconventional Wisdom

Unconventional Wisdom
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Unconventional Wisdom

The promise of easy-to-build, low-carbon, reliable power is too good to pass up

If Bill Gates is wrong, I don’t want to be right
Mc1007crosby
Chris Crosby
March 10, 2023
No Comments

The promise of easy-to-build, low-carbon, reliable power is too good to pass up. We need to get serious about exploring SMRs at data centers. How can we scale and make the technology affordable?


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Unconventional Wisdom

A new playbook for corporate culture

Don't play with a low-seeded data center team
March 7, 2023
No Comments

Culture is what drives how an organization is able to adapt to challenges, embrace success, and learn from failures. The behind-the-scenes, always-on effort to keep core values at the center of a business isn’t just a “nice to have,” it’s a “have to have.” 


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Chris Crosby
Unconventional Wisdom

2022 was a ‘hot’ year for data centers

Let’s look at the ‘cool’ work that took place
Mc1007crosby
Chris Crosby
December 21, 2022
No Comments

Rather than wax on about all the many things that impacted our industry this year and will shape it going into 2023, let’s focus on a big one: the shrinking availability of water.


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Unconventional-Wisdom_culture
Unconventional Wisdom

Celebrating Successful Transitions

Mc1007crosby
Chris Crosby
November 11, 2022
No Comments

Between 2002 and 2015, the Veterans Administration changed its policies to better assist veterans by more than doubling money spent on programs related to employment and education, the top two areas of need among veterans. Many large corporations stepped up to the plate too and started seeking out veteran hires. It worked.


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Chris Crosby
Unconventional Wisdom

The final frontier for data center carbon neutrality

A look at uninterruptable power supplies
Mc1007crosby
Chris Crosby
September 13, 2022
No Comments

Operators are hard at work to strike the balance between reliability and sustainability.


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Unconventional Wisdom

It’s all about the culture, baby

But, saying that is just the easy part
Mc1007crosby
Chris Crosby
June 30, 2022
No Comments

The most important part of understanding the importance of a strong corporate culture is the ability to see it as the means and not the end.


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Unconventional Wisdom

Let’s Take Credit Where Credit Is Due

There are three universal truths about data centers and the environment
Mc1007crosby
Chris Crosby
June 17, 2022
No Comments

Data released in November 2021 by the International Energy Agency shows the industry has done a tremendous job of serving needs without consuming more power. It’s a verified and impressive fact we can be proud of. And it’s time that we, as an industry, get a little more vocal about our accomplishments.


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BMS systems
Unconventional Wisdom

Building Management Has Come a Long Way from Its Humble Beginnings

A new world of possibilites for data center managers
Mc1007crosby
Chris Crosby
May 10, 2022
No Comments
The humble thermostat marked our society’s foray into environmental control and management. And my, what a difference 90 years makes.
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Chris Crosby
Unconventional Wisdom

A Cradle-to-Grave Approach to Sustainability

Going back to the basics
April 18, 2022
No Comments
How facilities are designed and built have substantial impact on how data centers integrate with the environment.
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white space as a service
Unconventional Wisdom

It’s Time to Stop Talking about the Edge

A small, remote data center is still a data center
Mc1007crosby
Chris Crosby
March 4, 2022
No Comments
The data center industry is no stranger to esoteric arguments. I think we can all remember the days of pitched debate over things like “What is retail versus wholesale colocation?” and “What is modular, really?”
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