Setting a unique direct-to-consumer experience within the spirit industry
GENEVA — The Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group announced Hennessy will be integrated into the Aura Blockchain Consortium’s platform.
Hennessy’s ambition with the Aura Blockchain Consortium is to provide full traceability across the supply chain direct from the distillery to the consumer by offering a unique experience all over the world and adding value to the existing distribution network. Hennessy went live with a first consumer-facing use case at the occasion of Chinese New Year 2022 by providing a unique authenticity certificate the collector’s edition of Hennessy Paradis sold in China. This limited edition is inspired by the internationally renowned artist Zhang Enli’s artwork “Poetry and Wine Welcome the Tiger'' for Chinese New Year, produced and hand-decorated by the French porcelain maker Bernardaud. Each buyer will discover this unique product online and receive an authenticated certificate through a WeChat experience. This initial project lays the foundation of Hennessy’s sustainability, traceability, and transparency within its brand.