Will 2022 End Third-party Cookies and the Data Talent Shortage?
Snowplow reveals the top data trends set to impact businesses this year
LONDON —Snowplow outlined its top predictions on how data will reshape businesses in 2022. Compiled from the knowledge of its team of highly skilled data science, engineering, and analytics experts, and its experience working with data teams worldwide, the company shares its thoughts on the key regulatory, technology, and consumer changes that will influence how data is captured and used within organizations.
“2021 was a key year for data strategy with the shift away from third-party cookies, uptake of machine learning, and COVID-19 all forcing companies to seek new ways of better understanding and engaging with customers in the digital age,” said Alex Dean, Co-founder and CEO, Snowplow. “In 2022, data privacy rules and regulations will continue to be key in shaping how customer data is used, but demand for easily accessible rich behavioral data, plus the staff and modern data stacks to make use of it, will take center stage.”