European Cloud Providers Struggle to Reverse Market Share Losses
Revenues continue to increase
RENO, Nev. — New data from Synergy Research Group shows that since the beginning of 2017, the European cloud market has grown more than threefold, reaching $6.9 billion in the third quarter of 2020. Over that same period, European service providers have grown their cloud revenues, but their market share has declined from 26% to under 16%, driven down by the rise of Amazon, Microsoft, and Google. These three leading global cloud providers have grown aggressively and now account for 66% of the regional market. The balance of the European market is accounted for by smaller U.S. and Asian cloud providers that are also steadily losing market share. Among the European cloud providers, Deutsche Telekom is the leader, accounting for 2% of the European market, followed by OVHcloud, Orange, and a long list of national telcos and regional cloud and hosting specialists.
Including forecast fourth quarter business, Synergy estimates that full-year 2020 European cloud infrastructure service revenues (including IaaS, PaaS, and hosted private cloud services) will be over $27 billion, up 31% from 2019. IaaS and PaaS services account for almost 80% of the market, and they are also growing more rapidly than the smaller hosted or managed private cloud segment. Some of the highest growth is seen in PaaS with database, IoT, and analytics services.