BOSTON — Vyve Broadband deployed The Connected World platform by Connected2Fiber to automate the identification of Vyve’s total addressable market of serviceable buildings across the company’s unique rural footprint and communicate the information to its network partners. Specifically, Vyve will use The Connected World’s near-net analysis and market participation capabilities to develop insight into previously unknown buildings and customer opportunities that are serviceable by the company, identify new network leasing partnerships, and automate communication of serviceable locations to industry partners.
“Connected2Fiber allows for easy identification of all the locations and enterprises Vyve currently services as well as those we could potentially service,” said Diane Quennoz, senior vice president of marketing at Vyve. “Our passion at Vyve is bringing the fastest speeds and best service to rural communities across the country. Ultimately, the information gained from Connected2Fiber’s platform and its application set will help further automate this process and assist in the development of our network routes.”
The automated capture of near-net buildings results in more potential revenue, as those locations can be leveraged by sales to communicate network coverage to leasing partners as well as to sell into those buildings directly. Once The Connected World platform identifies all near-net buildings for a network provider, those locations are stored along with on-net buildings in a personalized instance within the platform to be leveraged for wholesale and direct selling opportunities.
“Vyve came to us with the stated goal of better serving their communities with vital broadband and other communications services,” said Robert Kenney, chief revenue officer at Connected2Fiber. “And the communities they serve are some of the most in need in the U.S. You combine this fact with the realities of a global pandemic and the critical importance of having high-speed connectivity during this time, and their mission takes on that much more importance. The unique set of location-based intelligence and automation services built into The Connected World platform will allow Vyve to focus on providing critical connectivity services to those who need it right now.”
“Our continued partnership with Connected2Fiber is going to help our organization further identify ways to lease out our networks as well as identify new serviceable building opportunities,” said Ed Butler, senior vice president of commercial sales at Vyve. “It will also provide further insight into the businesses in the communities that we serve and help Vyve continue to offer superior internet service at the lowest possible price.”