AMSTERDAM — Circle B, maincubes, and ITRenew announced a strategic partnership to drive greater prioritization of data center sustainability and enable IT operations and infrastructures that are efficient, highly flexible, and environmentally friendly.

Together, the companies will deliver IT environments that leverage the Open Compute Project (OCP) principles and advanced technologies. By joining forces, these industry leaders will enable high-performance infrastructure and modern IT environments that are environmentally responsible, including complete colocation solutions. With this collaboration, the companies are creating a clear path for all enterprises (no matter the size) to achieve similar benefits to those that are enjoyed by hyperscalers.

“As concerns over the data center’s impact on global climate change become more acute, it becomes increasingly clear that the future of IT will center on sustainability and responsible digitization as a core pillar,” said Oliver Menzel, CEO of maincubes. “The truth is that there is a better way to satisfy global data demands while minimizing the negative impacts that we currently see. Now, we’re building that sustainable future with the launch of this collaboration. As a result, the market will benefit from greater availability and accessibility to open solutions along with accelerated times to market with integrated, ready-to-deploy, and optimized solutions, all with the sustainability both our customers and the planet deserve.”

The benefits of open compute solutions include flexibility, operational efficiency, and improved compute density, as well as optimized power and cooling, streamlined maintenance, and lower total cost of ownership. The first major joint OCP project from this partnership — an infrastructure-as-a-service (IaaS) platform — will be published by the partners by the end of the year.

“Sustainability is not a trend but an urgent necessity,” said Menno Kortekas, CTO of Circle B. “The basic idea of sustainability should characterize every business decision: from the first ideas for the construction and the selection of the installed technology to the cooperation with partners and the development and introduction of new innovative ideas. As industry leaders with a history of proven innovation, Circle B, ITRenew, and maincubes, together, represent a source of extensive market insight, ecosystem expertise, and familiarity with customer challenges and business imperatives.”

“Given the current global climate, it’s more important than ever that businesses adopt sustainable, circular models,’ SAID Ali Fenn, President of ITRenew. “Doing so confidently, without compromising quality or performance, and at the best economics requires a new approach. We’re not just talking about the issues of carbon reduction and responsibly meeting data center demand with this partnership; we‘re taking action and delivering real solutions. Together with Circle B and maincubes, we have the opportunity and the imperative to make advanced solutions broadly available.”