The current internet infrastructure was never meant to withstand the onslaught of modern-day users. The 4.3 billion IPv4 addresses are simply not enough for the current population nearing 8 billion; yet, today, millions of devices are dependent on IP resource accessibility. In order to keep the network from collapsing under the sheer pressure of always-on connections, the internet needs to adopt a new governance model that would lay a solid groundwork for further expansion. The IP Address Market, developed by Heficed, reallocates scarce IP resources, paving the way for more sustainable growth in the IoT era.

In the early days of the internet, no one could have anticipated the unprecedented network growth that would deplete all available IPv4 resources — the idea was deemed unrealistic, considering that computers and other tech were not easily accessible for the everyday consumer. This led to IPs being rather freely shared throughout the market, and without thorough end-user tracking being done at the time, some even considered sharing IP resources a grey area in the industry.