Frost & Sullivan Identify Major Drivers for IT Investment
Improving customer experience, digital presence, and sales and marketing effectiveness rank highest
SANTA CLARA, Calif. — Frost & Sullivan’s recent analysis — Top End User Priorities in Digital Transformation, Global, 2019 — measures the current use and future decision-making behavior toward IT and communications, monitors the status of digital transformation (including the implementation plans for emerging technologies, such as AI, IoT, and blockchain), and evaluates drivers behind investments and challenges across verticals and regions.
“Keeping pace with new and continuously evolving security threats is a key reason for ongoing digital transformations,” said Marta Bierca, Customer Research Director at Frost & Sullivan. “Security is the No. 1 critical decision-making factor. It is also one of the top reasons companies plan to replace technologies they currently use. Ensuring a high level of network security must be a big part of decision-making when developing products over the next two years.”