Digital Realty has announced the appointment of Christian Zipp as vice president, sales, with responsibility for Germany, Austria, Switzerland, and the Netherlands. Zipp brings more than 20 years of experience in the telecommunications and IT sectors, most recently serving as Regional Vice President, Sales at Equinix, and having previously led regional sales at Verizon Deutschland GmbH. He will be based in Frankfurt, and his appointment is effective immediately. 

"Christian brings tremendous experience and a proven track record of helping local and global enterprises harness IT infrastructure to achieve their digital transformation goals," said A. William Stein, chief executive officer, Digital Realty. "Digital Realty will continue to invest and expand our presence in this important region, an increasingly critical linchpin for customers doing business across Europe." 

Digital Realty has invested over €530 million to meet new and existing customers' digital infrastructure needs across the region. According to research recently conducted by Digital Realty, the combined data economy for Germany and the Netherlands totals more than €130 billion, with Germany leading the way with the largest data economy in Europe and the third largest among G7 countries. 

"Digital Realty is uniquely positioned to be the trusted partner for businesses requiring local as well as global solutions," said Zipp. "I am delighted to join the Digital Realty platform, and I look forward to working with the team in Europe to meet our customers' needs and power their digital ambitions."