The Independent Data Center Alliance Set To Launch At ITW 2019
Global data center operators to enjoy bolstered marketing initiatives, shared resources, increased sales channels, and more.
The Independent Data Center Alliance (IND-DCA), a global network of independent data center and carrier hotel operators, will officially launch at ITW 2019 during a signing and press conference on Monday, June 24, 2019 in Atlanta, GA. The association brings together owner-operated data center providers to amplify market presence. The IND-DCA is organized by iMiller Public Relations and is being formed by four founding global data center operators from Germany, New York, Missouri and Seattle.
The IND-DCA founding data center operators include:
Bluebird Underground, a Bluebird Network Facility is a Midwest telecommunications company and operator of an underground data center facility in Springfield, MO, which features unique security against natural disasters and other uptime disruptors, as well as state-of-the-art infrastructure.
Colocation Northwest, a division of isoFusion, a leading provider of internet access and IT services in the Puget Sound region. Colocation Northwest delivers everything from large enterprise data centers to smaller facilities located in the communities they serve, demonstrating unparalleled customer commitment, experience, and service delivery.
DataGryd, a premier data center provider leveraging one of the most iconic and strategic international data network hubs in New York City: 60 Hudson Street. The company delivers unrivaled space, power and connectivity for businesses looking to work in the NYC business hub.
maincubes, a European data center provider headquartered in Frankfurt, with current datacenters in Frankfurt and Amsterdam. The company delivers colocation space, power and connectivity in full accordance with the German, Dutch and European General Data Protection Regulation (GDPR).
According to Structure Research’s 2019 Global Colocation Report, the global data center colocation and interconnection (DCI) market was estimated to be worth US$39B in 2018 and is set to grow at a rate of 10.4% to US$44B in 2019. With a five-year CAGR of 10%, the market is projected to be worth US$70B by 2024. The goal of the IND-DCA is to facilitate collaboration between single-digit operating entities and provide access to a broader target market, industry research, best-in-class marketing services, increased awareness and more, allowing participants to overcome resource challenges in a competitive market.
“Last year at ITW the concept of the Independent Data Center Alliance was realized, so it’s truly fitting that the initiative’s launch is set to unveil at ITW 2019,” comments Ilissa Miller, CEO of iMiller Public Relations and co-initiator of the IND-DCA. “Not only is data our world’s most abundant resource, it is also a key business asset and differentiator. Fostering collaboration between single-digit footprint operators will undoubtedly allow members greater opportunities and success through co-marketing and co-promotion.”
The IND-DCA encourages broader market reach and access to a larger pool of potential buyers by positioning, promoting and bringing the combined assets of its members to market with a unique value proposition. It provides a road map and a go-to market plan for members, helping to establish and amplify brand awareness and generate new leads, leverage shared sales channels, deliver access to industry resources and first-look opportunities at events, offer speaking opportunities and more.
“The consortium was devised and carefully designed specifically to offer global data center operators the chance to come together and engage in joint go-to market efforts, allowing each participant to disseminate their own unique offerings, while sharing the mutual advantage of having a network of partners throughout the world,” adds Tom Brown, president and CEO of DataGryd and co-initiator of the IND-DCA. “We look forward to helping companies become even more effective and competitive in the global data center landscape.”
IND-DCA qualifying companies must be independent data center, colocation or carrier hotel operators with a single-digit number of facilities in their portfolio. For an annual fee, members can leverage shared resources, research, marketing initiatives, business referrals, access to approved vendors, and reduced shared costs for marketing and public relations initiatives at global trade shows and events.
“Above all, we’re dedicated to equipping operators with the tools they need to be more visible and accessible in order to grow and compete more effectively,” notes Ilissa Miller. “We welcome global data center operators and carrier hotels to learn more about the many benefits the IND-DCA has to offer.”
The partners will officially sign the formation of the IND-DCA at ITW 2019 in Atlanta, GA on Monday, June 24 at 12:00pm during a press conference