FiberLight, LLC has announced the launch of its updated corporate branding strategy, featuring a new logo, updated messaging, and a redesigned website. With a legacy of creating custom, high-performance fiber networks for enterprise organizations and network operators, FiberLight is entering a new and exciting chapter of its evolution, featuring refreshed branding and messaging which more accurately aligns with the company’s positioning and the expectations of its customers and partners.
“The communications industry is changing at a breakneck pace, and digital transformation is a concept all our customers and partners are embracing,” explains Don MacNeil, chief executive officer, FiberLight. “Cloud computing, the Internet of Things, and 5G are forcing network operators and commercial organizations alike to deploy more flexible networks which can grow with increasing data flows. FiberLight’s rebrand demonstrates our commitment to bringing to market future-focused solutions that empower our customers to realize all the benefits of these disruptive technologies.”
FiberLight provides network operators with custom-designed solutions and high-touch service which enable its customers to deploy unique enterprise cloud strategies. The company continues to leverage its expertise in developing collaborative lit and dark fiber solutions. Simultaneously, FiberLight’s efforts to expand its products and service offerings underscore its commitment to providing customers and partners with the necessary network infrastructure to keep pace with the evolving technology landscape.
“Although the rebrand announced today doesn’t change who FiberLight is or what we stand for, it does allow us to more effectively align ourselves with the companies that can benefit from optical solutions delivered over unique and diversely constructed, mission-critical network infrastructure,” says Kevin Coyne, Chief Operating Officer, FiberLight. “Because of FiberLight’s network breadth and depth, we have always been a great partner for scalable bandwidth solutions in some of the country’s most innovative cities. This refreshed brand strategy will help ensure we’re able to share the FiberLight story with a wider audience who can benefit from our unparalleled value proposition.”