Schneider Electric has announced Shonodeep Modak is appointed chief marketing officer for North America, where he will be responsible for the development and implementation of the brand and marketing strategy in the United States, Canada, and Mexico.

In this role, Modak will lead the formation, planning and implementation of Marketing to drive the acceleration of Schneider Electric’s Brand to Order transformation — to increase brand awareness, digitally engage customers and contribute to revenue growth. He will work closely with the North American business leaders, while also leveraging the Global Marketing resources, to build and execute marketing plans that increase business impact for the region.

Modak will join both the Global Marketing and North America Operations Leadership Teams, reporting directly to Annette Clayton, CEO and president, North America Operations and Chris Leong, chief marketing officer. “At Schneider Electric, customers and quality come first — understanding our customer wants, needs and preferences informs both our service and solution strategy,” said Annette Clayton. “We’re confident Shonodeep will take our NAM marketing effort to a new level, helping to more clearly deliver our message and simplifying the value proposition we bring to our customers and their operations.”

Having previously held senior marketing and sales positions with top brands including General Electric (GE) and ExxonMobil, Modak brings more than 17 years of experience across energy, oil & gas and electrical distribution, leading data-driven global teams to propel portfolio expansion. Most recently, he served as CMO for GE’s Industrial Solutions business, leading a global organization responsible for all aspects of marketing including product, verticals, channel, digital, field and event activities. Additionally, he is a member of the Georgia State University Marketing RoundTable, which consists of the most senior marketing people at top Georgia companies, and Atlanta chapter president of the CMO Club.

Modak’s extensive expertise will help the company drive its integrated, multi-platform marketing campaign — #WhatsYourBoldIdea — in North America to highlight Schneider Electric’s leadership in the digital transformation powering the digital economy. The campaign, which launched last November, brings together world-class content partnerships and sponsored programming, including thought leadership and content marketing outreach, as well as digital activation through social media, viral marketing and owned media properties.