Ytel has announced its new partnership with Zoho CRM. With over 3,500 employees and six locations worldwide, Zoho is recognized as one of the leading CRMs on the market. Now available to Zoho customers is text messaging functionality through a native integration with message360°. A Ytel solution, message360° is a Cloud Communications API that integrates voice, text, email, and direct mail functionality into any web-based application.

“Zoho was the perfect partner for us because of their customers’ needs,” said Nick Newsom, CEO at Ytel. “Communication is, and will always be, high priority for businesses and we are helping Zoho provide multi-channel capabilities to their customers.”

"We want our customers to get the most out of Zoho, which is why we launched Zoho Marketplace. Here, businesses can choose from a broad range of powerful extensions that increase the capabilities of Zoho products and help businesses be more efficient and productive,” said Raju Vegesna, chief evangelist at Zoho. "Extensions such as message360° connect seamlessly with Zoho products, ensuring a smooth user experience. We are happy to feature message360° on Zoho Marketplace, and believe that it would be valuable for our customers.”

Found in the Zoho marketplace, the message360° extension will allow customers to engage in more personal, two-way conversations through text messaging. Key features of this extension include:

  • The ability to send text messages to contacts
  • Creation and management of custom text message templates
  • History tracking and scheduling of  bulk text message campaigns