Bitly To Migrate Its Platform Of 25 Billion Links To IBM Cloud
IBM intends to integrate Bitly's services into its IBM Marketing Cloud portfolio.
IBM and Bitly have announced that Bitly has selected IBM Cloud as its preferred cloud platform. Bitly will migrate its platform of 25 billion data-infused links to the IBM Cloud to leverage its high-speed network, global scale and reach. The move will help give Bitly customers a faster, more responsive experience when using the Bitly platform.
Bitly's API, used by developers who embed more than 300 million links into their products and applications each month, will also move onto IBM Cloud. IBM's globally dispersed cloud network and load balancing options will allow developers' embedded links to load even faster —regardless of an end user's location. This speed is crucial, as more than 70% of Bitly links are delivered internationally.