Aberdeen Configure, Price, Quote research shows momentum but companies must move on to a joined up Quote-to-Cash experience says CloudSense CEO.
CloudSense has issued a stark warning that the Aberdeen Group’s latest CPQ research fails to fully advise businesses on how to sell more effectively.
The findings, in the “Configure Price Quote: Better, Faster Sales Deals Enabled” report from Aberdeen’s Peter Ostrow position investment in CPQ platforms as a key driver for improved sales effectiveness. While certainly true, especially if businesses are stepping up from spreadsheets or pieces of paper, it is a mantra that has been repeated for the last five years and business requirements have moved on as customer demands change.