Violin Memory®, Inc. has announced Amy Love has joined the company as its new chief marketing officer, reporting directly to Kevin DeNuccio, president and chief executive officer.

Amy Love brings more than 20 years of marketing strategy, brand, demand, and communications experiences from Fortune 500 and industry-leading privately-held and start-up technology companies. As CMO, she will leverage her unique ability to combine strategic marketing with brand development and demand generation to elevate market awareness and executive familiarity for Violin as the price and performance leader in all flash deployments that drive lasting customer investments. She is responsible for overseeing worldwide marketing strategy and activities.

“Amy’s proven experience driving compelling marketing strategies, partnerships and innovative programs for meaningful B2B and B2C brands is an invaluable addition to our team and growth opportunity” said Kevin DeNuccio, president and CEO at Violin Memory. “The expertise and insight she brings will help to expand our global marketing reach and further strengthen Violin’s leadership position in the IT and flash storage market.”

“It’s a marketer’s dream to have a significant technology advantage and a fundamental market shift and disruption occurring at the same time,” said Love. “I am honored to lead Violin’s strategy to bring global market and customer awareness to the company’s best-in-class all flash solutions that deliver superior performance, including scalability and reliability, at price points that allow customers to deploy next generation all flash data centers today.”

Before joining Violin Memory, Love served as a partner for BizEthos, a consulting firm for Silicon Valley start-ups. Previously, she served as vice president of Global Brand and Demand Generation, acting CMO and vice president of Brand and Communications at NetApp, Inc., where she dramatically accelerated brand familiarity and sentiment. Amy holds dual BBA degrees from Texas Tech University and an MBA from Harvard Business School.

This article was originally posted “Amy Love Joins Violin Memory As Chief Marketing Officer” from Cloud Strategy Magazine.