Xplenty Launches Google Analytics & Google AdWords Integrations
Expands ‘analytics-ready’ big data processing capabilities with new Google services integrations.
Xplenty has announced integrations with Google Analytics and Google AdWords. With the new integrations, Xplenty users can now blend and prepare data from both products with additional data sources, creating a 360-degree view of their overall business performance. Users can also execute custom formulas across the aggregate datasets in-platform, shortening “time-to-insight” and delivering processed, “analytics-ready” data to any leading database for analytics.
Today, data integration and processing is slow and cumbersome, with most data scientists and business intelligence professionals spending up to 80 percent of their time preparing raw data for analytics.* Xplenty streamlines every aspect of data integration, reducing time spent and allowing businesses to focus on insight over preparation. Available on the cloud, and accessible to every company, Xplenty is completely scalable across an organization, ensuring big data insight without having to invest in hardware, software, or related personnel.