Report: Big Data Causing Fundamental Shift In C-Suite Strategies
New study by The Economist Intelligence Unit shows top executives believe new Big Data platforms will revolutionize the way businesses operate.
Platfora has announced a study by The Economist Intelligence Unit (EIU) that explores, in detail, the beliefs, priorities, and opinions on big data analytics by 395 C-level executives at Fortune 2000 companies. According to the findings, most top executives believe big data will significantly impact their future strategies, while another 23% say big data will revolutionize the way businesses are managed. In regards to big data analytics, the executives surveyed demonstrated they can already identify a number of disparate areas where data analytics can be leveraged to drive business value and contribute to the bottom line.
"Now that mainstream companies have adopted big data analytics technologies, it's encouraging that the optimism still prevails. It's proof that this class of solutions is working," said Ben Werther, founder and CEO of Platfora. "Leadership that promotes the use of big data at all levels of an enterprise will see an increased competitive advantage and ability to meet the needs of customers at a whole new level."