As it is well-known, the cloud market is dominated by large cloud service suppliers (CSP) such as Amazon, Google, and Azure. Amazon Web Services is dominating the market with 47.1% of the Public Cloud Market Share. The smaller CSPs are increasingly having to diversify their offering and collaborating rather than competing with large and other small providers, for example to deliver specialised services specifically for a market vertical.
The concept of cloud computing is being defined and redefined again by the larger players and the smaller players are continually playing catch up. The agility and functionality of the smaller players however is increasing to support a more agile approach to integrating and working with public cloud providers. The large CSPs are interested in providing cost and profit effective computing services and the more niche specialist requirements are largely ignored. This has delivered a partnership advantage to the smaller CSPs. This is facilitated by tools such as AWS Direct Connect and Azure Express Route allowing on premises or data centre providers to scale into the public cloud on demand.