Even if you didn’t grow up watching re-runs of the Brady Bunch, you know the saying: “Marcia, Marcia, Marcia!” It’s the exasperated cry of middle children everywhere who too often get overlooked — caught in the twin shadows of younger and older siblings who always seem to get the attention, just like poor Jan Brady did in every single episode.
The cloud industry has its own middle child whose needs have too long been underserved in favor of its larger and smaller siblings. It’s mid-market companies who have gotten far less attention from cloud providers compared to 1) the wide swath of small businesses that represent a lucrative market for retail-style cloud services; and 2) large enterprises who have much deeper pockets and whose large implementations are a magnet for cloud providers’ sales teams. Mid-market companies have been the Jan Brady of the cloud industry, but that middle child status is about to be as outdated as the 1970s fashion in those re-runs.