Niche as defined by Webster’s is “a place, employment, status, or activity for which a person or thing is best fitted — finally found her niche.”
Creating your niche helps create your career. Over the years, I have learned that creating services that support the core business helps establish relationships early on. Prior to engineering, getting involved in projects from the business side adds value, thus creating a niche that other engineering firms do not have. Originally, this first service offering was data center development services (DCDS) in which we would create a concept design, estimates, and pro forma assistance. Since then, business solutions include total cost of ownership (TCO), M&A data center infrastructure, technology migration — consolidation and technical program management. It’s these services that have created a niche for me as well as for ESD Consulting, thus separating us from other engineering firms.