My wife likes to read People Magazine, and I’ll confess I’m not immune to sneaking a peak every now and then — who doesn’t want to know why Ben and Jen finally decided to go through with the divorce? Over time, I’ve noticed a pattern in the magazine’s editorial content. Normally, the big feature teased on the magazine’s cover is about the life altering event that some “star” has just experienced or overcome. Although they never address the really big issues, like how does Kim Kardashian make it through the average day with an IQ that doesn’t reach room temperature, there’s usually enough turmoil in the lives of the rich and famous to keep things fresh and topical. Periodically, however, there’s a lull in the action and they need to offer up a topic that they know their readers are always interested in, which, in this case, is weight loss stories. Nothing happening in Tinseltown, so let’s put a few regular folks on the cover with a headline like, “I lost 200 pounds and now my life is great” to keep our readers happy until we can publish the next Brad and Angelina update. We have the same type of cycle in the data center industry: when in doubt, talk about the future of the enterprise data center.
“The key findings of UI’s survey of 1,000 IT professionals worldwide indicate that the expiration date on enterprise facilities is probably longer than what we’ve been led to believe.”