Instor Solutions, Inc. (Instor) has announced three appointments to its team that will service the rapidly expanding data center and critical facility industries while further strengthening the company’s commitment to its endusers.

Following a year of rapid global growth which saw new office openings in Dallas/Fort Worth, Texas, and Ashburn, Virginia, along with the promotion of Jack Vonich to president, the company has filled three key roles, including vice president of business development, strategy and marketing; vice president of sales; and director of sales for the Northeast region.

With his promotion to vice president of business development, strategy and marketing, Instor veteran Jim Levin will oversee the company’s ongoing growth. Bringing nearly 30 years of experience in sales, marketing and strategy, Levin will continue overseeing global business development efforts while fortifying the company’s marketing efforts and developing new ways to interact with its growing end-user base.

Peter Sweetnam will lead the expansion of domestic sales efforts as Instor’s vice president of sales. His responsibilities include assisting the sales team in achieving both collective and individual objectives while also focusing on developing and improving the company’s internal sales process. With a long history of success in the semiconductor and Biotech sectors, Sweetnam was most recently the president of RS Calibration Services. “I am looking forward to working with the great team that Instor has assembled and excited about supporting the strategic business model that Instor management has developed over the last several years,” said Sweetnam.

Instor also welcomes Brian Bini as director of sales for the Northeastern United States. Based out of New York, Bini will utilize his expansive network to generate new leads and develop relationships with prospective clients. In his previous role, Bini was a regional director at Align, where he oversaw sales and project management for the information technology and services firm. “I am eager to concentrate my efforts exclusively on sales in the Northeast for one of the leading providers of data center solutionsas well as return to NYC, where I was born and raised,” said Bini.

“As our Chairman Bob Hancock has said many times, ‘This industry will always be about the people.’ One thing we try very hard to do is never lose sight of that,” said Levin. “It’s exciting to be an integral part of a high growth company like Instor, which focuses on cost-effective infrastructure solutions while keeping the customer’s unique needs a priority. I feel very strongly that working with these additions to our strong sales team will bolster the growth that Instor has been experiencing in both domestic and international markets.”