Green House Data has announced a new program to purchase one tree for each promotional item given away by the company, with an initial buy of 1,000 trees from the Arbor Day Foundation.

The one-for-one program will continue throughout the calendar year to cover all marketing and promotional items, further strengthening the company’s commitment to sustainable operations and also retiring several hundred metric tons of CO2 emissions.

“Green House Data was founded on the philosophy that enterprise computing could be more environmentally friendly,” said Green House Data CEO Shawn Mills. “Planting a tree to replace each marketing item may not cover the full environmental cost of production, but it does help reduce our overall carbon impact alongside our existing wind credits and energy efficient data center design.”

A certified B Corp and an EPA Top 30 Tech and Telecom Green Power Purchaser, Green House Data purchases wind power Renewable Energy Credits (RECs) for over 100% of the energy consumed by its data center facilities. In addition, the company places a high priority on highly efficient data center operations, with technologies like free cooling, aisle containment, and data center infrastructure management software combining to keep energy consumption below the industry average.

The initial 1,000 trees will be planted in the Mississippi Alluvial Valley, helping to restore critical wetland resources, improve water quality, create jobs, and remove pollution from the atmosphere. Along with the purchase and planting of the trees, Green House Data has also purchased 167 metric tons of carbon credits, which will be retired over the course of a decade.

“We operate in an industry that has historically come with a high environmental price tag,” said Mills. “From the worldwide supply chains producing computing equipment to significant electric consumption and diesel fuel backup generators, data centers often face criticism for their lack of sustainability. We’re trying to change that model as much as we can.”