Affinity Energy (formerly Affinity Automation) has announced its new corporate identity that better reflects focus on and commitment to power and energy-specific markets, especially its consultative approach to the optimization of mission-critical environments like data centers.

Monitoring, control, and alarm systems built, integrated, and maintained by Affinity Energy help companies like Quality Technology Services, Discover, Duke Energy, Wells Fargo, Verizon, Facebook, Apple, and Bank of America operate their mission critical data centers 24x7x365. Affinity Energy’s automation systems greatly reduce risk of power disruptions or redundant system failure allowing servers and networks to operate without incident.

“We don’t believe in unexplained downtime,” said Allan Evora, president and founder of Affinity Energy. “With a clearer presence of our mission, we will continue to enable data center customers to monitor equipment and gather actionable information needed to reduce data center costs, inefficiencies, and downtime.”

The company’s unique position in the marketplace to expertly implement controls, instrumentation, monitoring, and SCADA systems is highlighted by its new Reliable Control Solutions tagline. Reliable control solutions help data centers identify equipment abnormalities, understand when to schedule maintenance, and acquire visibility into power quality issues that could cause premature equipment failure.