Equinix Accelerates Revenue Growth For Partners With Channel Program Enhancements
Training and certification programs help accelerate enterprise adoption of next-generation cloud, network, and IT services.
Equinix, Inc. has launched significant enhancements to its global Channel Partner Program that build upon 2015 program momentum and provide additional revenue opportunities for its partners. Newly launched training and certification programs will enable partners to develop a stronger joint value proposition with Equinix that will resonate with enterprise customers as they explore an Interconnection Oriented Architecture (IOA™) to transform network efficiency, user experience, and cloud scalability. Equinix's commitment to providing formal training and certification enables channel partners to best prepare their sales and technical staff to offer customers the optimal solutions to meet their evolving cloud needs. Ultimately, this not only increases a partner's overall revenue potential, but also their ability to maintain "trusted advisor" status within the enterprise.
“The strong growth we've seen since the launch of the Equinix channel program is a testament to the clear value partners are experiencing. As a result of our new training and certification programs, partners are able to increase their ability to build a profitable, recurring revenue stream as well as create new offerings for enterprises to re-architect their IT to interconnect people, clouds and data. We look forward to continuing to work closely with our partners to ensure their enterprise customers are able to take maximum advantage of hybrid- and multi-cloud strategies," said Christopher Rajiah, vice president worldwide channel sales and alliances, Equinix.
Two levels of certification for technical professionals ensure Equinix partners are equipped to work with the most complex enterprise IT scenarios. These programs are designed to help partners enable enterprise customers to take advantage of the untapped value in interconnection, including interconnecting people, locations, clouds and data using the Equinix platform.
A global program spanning the Americas, EMEA and Asia Pacific, Equinix's Channel Partner Program is designed for managed service providers (MSPs), network service providers (NSPs), system integrators (SIs) and solution providers (SPs) to help design and deploy the right cloud and IT solutions for enterprise customers.
In 2015, Equinix added more than 350 new partners to its Channel Partner Program, spanning all levels of partnership, from agents, master agents, resellers and lead referral partners. Notable partners that have joined the global program since its launch include Avant, Dimension Data, Hanu, KBQuest and VMtech, among others. Equinix allows program members to both resell and refer Equinix services, helping enterprise customers obtain the comprehensive cloud services and expertise needed directly from the channel community. Equinix is also actively recruiting government-focused partners as it continues to expand its reach into federal IT.
Equinix's strategic partnerships with leading cloud service providers, including AWS, Cisco, Google Cloud Platform, IBM SoftLayer, Microsoft Azure, NetApp, and Oracle, enable the Equinix partner community to leverage the power of the cloud to support enterprises' mission critical applications. Partners can leverage the program's global footprint, high performance connectivity options and global supply-chain ecosystems, delivering solutions that precisely meet their performance, reliability and cost requirements.
Equinix's product innovations complement the Channel Partner program, and offer a seamless means for partners to add next-generation cloud interconnection solutions to their existing product offerings. For example, Equinix's Cloud Exchange™ provides MSP and NSP end-customers a dedicated, private connection to multiple leading cloud platforms and applications. Equinix also offers direct connection to government clouds such as Azure Government via ExpressRoute and AWS GovCloud.