Unitrends has announced that marketing executive Steve Muddiman has joined the company as chief marketing officer. Muddiman will apply his expertise in driving corporate sales, channel and marketing for global enterprise technology brands to advance Unitrends’ international expansion, increase market awareness and establish the company as the leading provider of simple, comprehensive data protection solutions spanning physical, virtual and cloud environments.

“Steve’s appointment is a vital next step toward reaching our goals for domestic and international expansion — and amassing greater awareness of Unitrends’ world-class cloud recovery offerings,” said Kevin Weiss, president, chief executive officer and chairman of the board of directors. “His experience in data virtualization and cloud, along with a proven ability to devise and execute high-impact marketing strategies make him an outstanding addition to the Unitrends team.”

Muddiman’s arrival comes on the heels of two key board appointments; last month, Weiss was named chairman of the board of directors and Mark Campbell, Unitrends’ chief technology officer, joined the board. These management team developments poise Unitrends to charge ahead in transforming the market with radically simple data protection solutions that enable organizations to recover much more than their data — to guarantee business continuity. Muddiman is tasked with building out the Unitrends brand, growing the channel partner ecosystem and championing Unitrends corporate messaging globally.

Muddiman has more than twenty five years of leadership experience in the enterprise and virtualization technology markets, and an impressive record of developing successful channel communications, marketing strategies and change management initiatives. Prior to joining Unitrends, Muddiman served as the chief marketing officer for Basware Corporation where he drove the fundamental re-design of the corporate brand, messaging and market positioning to support the company’s transformation from a licensed based enterprise software company to a cloud-based B2B network transaction company. Previously, he served as director of field, channel and corporate marketing in EMEA for VMWare; vice president of marketing and strategy in EMEA for Ariba and general manager of E-Services, EMEA at Hewlett-Packard.

“I am delighted to be joining Unitrends at such an exciting stage in the development of the company’s growth plans. The management and recovery of data as a strategic, corporate asset is critical for companies around the world in maintaining a competitive advantage,” said Muddiman. “Unitrends is uniquely positioned to support customers across a mix of physical, virtual and cloud based infrastructures and help protect this valuable, key asset.”