Schneider Electric Launches New Brand Strategy
Company has reinforced its operational intelligence approach to the Internet of Things (IoT).
Schneider Electric has announced a new global brand strategy that comes at a critical point of transition for the industry, in which the business and societal landscape are being transformed by urbanization, digitization and industrialization. That strategy, Life Is On, is fueled by Schneider Electric’s Operational Intelligence approach to IoT. The approach will transform how people and organizations consume energy, better automate industrial processes, and increase the quality of business decisions, while improving their lives.
The Life Is On brand strategy will help clearly show how the company is helping its customers around the world take advantage of this fundamental shift, leveraging Schneider Electric’s expertise in the operational technology (OT) that controls our society’s most important processes and connecting it to the information technology (IT) that we rely on to simplify our lives and make better decisions. This approach, which Schneider Electric refers to as building Operational Intelligence, relies on optimized automation and control, advanced remote management, predictive maintenance, enabling managed services, advanced analytics and generation of actionable information to drive informed decision-making in our homes, manufacturing facilities, data centers, buildings and cities.
“We build energy management and automation technologies that ensure Life Is On everywhere, for everyone and at every moment. We think access to energy is a fundamental right for everyone on our planet and we engineer solutions to make energy safe, reliable, efficient, sustainable and connected," said Jean-Pascal Tricoire, chairman and CEO, Schneider Electric. "We invest heavily in innovation, connecting our products and systems through the Internet of Things to our portfolio of software, making energy more distributed and connected. Our solutions serve the key markets of residential, buildings, data center and networks, energy and infrastructure, and industry, globally. We are committed to helping our customers succeed in this new reality by transforming their businesses and organizations into more connected enterprises -- with deep, real-time, Operational Intelligence.”
"The Internet of Things is reshaping business across industries in the United States , and our Operational Intelligence approach is helping our clients realize the promise of iot today," said laurent vernerey, executive Vice President, Schneider Electric. "The pace of change is increasing, and connected products are making up an increasing part of our portfolio. Our customers are seeing the benefits of solutions that automate processes while also providing the intelligence to make better business decisions.”
To further support this vision for IoT-powered Operational Intelligence, Schneider Electric has also announced that the company has been elected to the steering committee of the Industrial Internet Consortium (IIC). Through this appointment, Schneider Electric will take a more central role alongside thought leaders from AT&T, Cisco, General Electric, IBM and Intel in developing recommendations for industry specifications and developing frameworks to speed the adoption of industrial IoT technologies around the world. The IoT-enabled market is set to grow to $10 trillion annually by 2025, according to McKinsey, through IoT’s ability to enable higher levels of collaboration, change the way goods are produced and influence the way we work.
John Tuccillo, senior vice president, Industry and Government Affairs, will represent Schneider Electric on the Industrial Internet Consortium steering committee. The Industrial Internet Consortium's Executive Director, Dr. Richard Soley, said: “The next wave of transformation in manufacturing and plants is coming from how connectivity can yield even more intelligence. This is where innovation from companies like Schneider Electric and our other members come into play. Like our other members, Schneider Electric’s innovation in the fields of energy and process efficiency and its range of connected products and solutions will help fuel IoT to the next level — where lives, processes and whole supply chains will see significant transformation."
In addition, Schneider Electric today has also announced it has entered into a collaboration with the Hong Kong University of Science and Technology-Massachusetts Institute of Technology (HKUST-MIT) Research Alliance Consortium to advance IoT solutions and adoption.
IoT technologies are fundamental to Schneider Electric’s focus areas in market segments such as water, oil and gas, data centers, mining, utilities, healthcare, food and beverage and smart cities, as a way to further maximize efficiency and sustainability for customers. Through partnerships like the work with the Industrial Internet Consortium and HKUST-MIT, Schneider Electric is focused on developing new technologies and services that will drive intelligence, efficiency and connectivity to help customers meet these new and emerging challenges.
Other key elements of the Life Is On brand strategy include delivering new solutions and services that further Schneider Electric’s commitment to connectivity, sustainability, efficiency and reliability and safety.