Forensiq will leverage NYI’s New Jersey data center to utilize a fully managed server solution.
NYI has announced its latest business win, with Forensiq, an advertising technology company that provides solutions that help eliminate online ad fraud and protect brand identity. Forensiq’s IT platform supports tens of billions of online impressions each day and as such requires highly reliable managed infrastructure to operate, scale and grow. Forensiq leverages NYI’s New Jersey data center utilizing a fully managed server solution, built specifically around Forensiq’s needs today and in the future.
With a suite of fraud detection services for online advertisers, marketers and a strong focus on supporting the advertising technology ecosystem, Forensiq promotes web transparency by monitoring the quality of traffic that is visiting websites and viewing online ads. The company provides metrics and data to determine if the visitor is a human or a bot. This information that is very helpful in combating digital ad fraud including click fraud, impression fraud and cookie stuffing. These types of metrics help save marketers’ time and money, as well as achieve a better ROI.