NYI has announced its latest business win, with Forensiq, an advertising technology company that provides solutions that help eliminate online ad fraud and protect brand identity. Forensiq’s IT platform supports tens of billions of online impressions each day and as such requires highly reliable managed infrastructure to operate, scale and grow. Forensiq leverages NYI’s New Jersey data center utilizing a fully managed server solution, built specifically around Forensiq’s needs today and in the future.
With a suite of fraud detection services for online advertisers, marketers and a strong focus on supporting the advertising technology ecosystem, Forensiq promotes web transparency by monitoring the quality of traffic that is visiting websites and viewing online ads. The company provides metrics and data to determine if the visitor is a human or a bot. This information that is very helpful in combating digital ad fraud including click fraud, impression fraud and cookie stuffing. These types of metrics help save marketers’ time and money, as well as achieve a better ROI.
With offices in New York, London, and San Mateo, Forensiq requires a highly resilient and flexible data environment as it processes vast amounts of information each day and must be able to accommodate traffic spikes and cycles without big surprises in their IT costs.
“The ad tech industry is one of the few to handle such massive quantities of data and must do so in a very reliable and fast manner,” comments Matthew Vella, CTO for Forensiq. “By migrating our IT infrastructure to NYI, we positively impacted our ability to scale, which helped spur tremendous growth for our company. With NYI, we now have an extremely reliable platform, which is key to handling huge volumes of data. NYI has become a flexible and reliable partner which makes our IT and business goals easier to accomplish.”
“Millions of companies rely on Internet advertising to promote their offerings, and as with anything that has big potential there is also high probability for fraud,” adds Mark Ward, director of business development at NYI. “Forensiq helps online marketers combat fraud and assures their marketing dollars are well spent and campaigns are not subject to abuse. Our team worked closely with Forensiq to design a customized solution based on current traffic volumes, but also provides flexibility and future-proofing.”
NYI’s New Jersey data center is located at 999 Frontier Road in Bridgewater and is engineered for high reliability with N+1 configurations for its power, cooling, and Uninterruptible Power Supplies (UPS) systems. NYI owns and operates secure and fully compliant data center facilities located in New York and New Jersey with a full suite of managed services, disaster recovery solutions, cloud computing and hybrid configurations.