The global rebranding campaign showcases the company’s platform-agnostic technology.
FalconStor Software®, Inc. has launched a global rebranding campaign, “The Power to Be Free.” The campaign demonstrates how FalconStor’s platform-agnostic technology gives customers and partners the freedom to choose the right storage for their needs without the burden of vendor lock-in. The new FalconStor brand is the culmination of a comprehensive corporate restructuring with a new management team, flexible purchasing options, and a strong product roadmap.
“FalconStor technology enables customers and partners to be free. We give them the freedom to migrate, optimize, recover and provide continuity for the heterogeneous storage portfolios which many customers possess today,” said Gary Quinn, president and CEO, FalconStor. “We allow cloud providers to incorporate disparate storage platforms into their infrastructure offerings while the deployment is occurring. We allow customers and partners to use technology that is right for them, whether that is today’s ‘spindle technology,’ emerging storage ‘flash and SSD’ or historical ‘tape solutions’ to meet their SLAs with their customers.”