FalconStor Software, Inc. has launched a redesigned PartnerChoice Partner Program to offer improved incentives and support for its solution providers, service providers, distributors, and alliance partners. FalconStor’s PartnerChoice Program now offers two levels: Affiliate and Premier, with new revenue goals, increased discounts and rebates, deal registration, flexible web-based training, and certifications, as well as enhanced co-marketing and sales tools available through FalconStor’s partner portal.

FalconStor Premier Partners will be required to achieve annual revenue targets, dedicate a FalconStor account manager, undergo sales training as well as system engineer/solution architect certification, and participate in regular business plan reviews. Premier Partner benefits include: maximum discounts, value incentive rebates with quarterly payouts, 24X7 support, lead referrals, not-for-resale (NFR) trial software, and improved visibility though co-branded marketing. Premier Partners will also be invited to participate in the Partner Advisory Council that FalconStor plans to implement over the next year.

FalconStor Affiliate Partners have to achieve annual revenue targets, undergo training, and will be offered discounts as well as greater access to sales and support. Affiliate Partners also have the ability to be promoted to Premier Partner once they meet the program requirements.

“Channel partners and solution providers are often the first line of contact for our customers,” said Tracy Balent, senior director, Channel Sales Americas, FalconStor. “We realized it was time to update our partner program to recognize our partners that implement and service FalconStor products with greater rewards, training and support. Our success truly lies with one other, and I believe with this new flexible program we will all be well-equipped to accomplish our goals.”

All partners will have access to PartnerPlace, a partner portal that features special sales incentives, courseware, and an array of sales tools to help position and sell FalconStor technology. These tools include self-guided demos, presentations, competitive analyses and more, all helping to streamline the sales process, cut costs, improve productivity, and attract and retain new business. In addition, PartnerPlace provides access to deal registration allowing users to register and track leads to protect pending deals.

As part of the new program, FalconStor will also update the way it works with third-party technology providers to ensure that goals are aligned and are being supported by both parties. FalconStor will also be actively pursuing new technology alliances as appropriate.

“We’re excited to launch a new PartnerChoice today as a way to expand our routes to market, increase the FalconStor footprint into new and existing markets, and generate new revenue,” said Gary Quinn, president and CEO, FalconStor.

“Mapletronics has partnered with FalconStor for about nine years, and we’re honored to be one of FalconStor’s Premier Partners in North America,” said Marty Lantz, chief technology officer, Mapletronics. “FalconStor products are some of the best in the industry for data management, and with the full support, training and incentives offered through this enhanced program, we have all the tools necessary to expand our business with new markets and customers.”