Report: SaaS Users Are Achieving Competitive Advantage
Study reveals that SaaS leaders collaborate better with social tools and make better decisions through analytics.
At IBM Connect 2014, IBM announced that nearly half of the businesses using Software-as-a-Service (SaaS) are achieving competitive advantage, rather than simply reducing costs. Leading enterprises — those gaining competitive advantage through broad SaaS adoption —are collaborating more effectively through social business tools, improving the customer experience, and accelerating time to market through their SaaS initiatives, according to a recent survey conducted with more than 800 IT and business decision makers worldwide by the IBM Center for Applied Insights.1
Global spending on SaaS is expected to reach $45.6B by 2017, according to industry estimates. SaaS is often used by line-of-business leaders who are looking to deploy technology to rapidly provide their teams with needed functionality, increase productivity and address new market opportunities. In fact, industry analysts estimate that by 2017, CMOs will spend more on IT than CIOs, while Forrester reports that 65% of business leaders have plans to buy technology for their group without involving IT at all.