Now, organizations challenged by limited IT skills and resources can quickly comb through massive volumes of data and uncover critical trends that can dramatically impact their business. The new PureSystems models also help to remove the complexity of developing cloud-based services by making it easier to provision, deploy and manage a secure cloud environment. Together, these moves by IBM further extend its leadership in big data and next generation computing environments such as cloud computing, while opening up new opportunities within growth markets and with organizations such as managed service providers (MSPs).