PeakColo has announced the addition of Laurel Burton as vice president of marketing. As vice president of marketing,. Burton will oversee all aspects of PeakColo's branding, online activity, public relations, and lead generation efforts in order to meet the company's rapid growth demands.
Prior to joining PeakColo, Burton served as vice president of marketing at ViaWest, a large colocation and managed services provider. During her tenure at ViaWest she overhauled the company's brand identity with an award-winning logo, tagline and messaging, and she led a corporate website design and re-launch. Additionally, Burton instituted lead generation, corporate communications, and analyst relations functions. Prior to ViaWest, Burton held management roles at Qwest Communications (now CenturyLink) in both marketing and product management.
Burtonholds both an M.S. in Telecommunications Engineering and an MBA from the University of Colorado, Boulder and B.S. in Business Administration.
"We are very excited to welcome Laurel to the team,"said Luke Norris, CEO and founder of PeakColo. "Laurel has a wealth of industry-related experience and a keen understanding of our strategic goals. I fully expect her efforts to have a profound influence shaping the company's channel-centric go to market strategy."
PeakColo recently raised $7.5 million in growth equity capital from Meritage Funds and Sweetwater Capital. This investment will fund growth to meet customer demand in the Company's current markets and expansion into two additional markets over the next twelve months.