Power Assure And iTRACS Team Up To Target The Energy Market
Power Assure, Inc. and iTRACS, Inc. have announced, at the Gartner Data Center Conference 2012, the availability of an integrated DCIM solution that turns data centers into revenue centers with increased reliability and availability, better server utilization, and new revenue streams generated from energy market participation. The integrated Power Assure/iTRACS solution is being demonstrated this week in Power Assure’s Booth #108.
The Power Assure and iTRACS collaboration unlocks operational data and turns it into actionable insight to help decision-makers reduce OPEX and CAPEX through aggressive server consolidation and resource management strategies; optimize the business output of the data center via increased rack capacities and higher CPU utilization; and implement a variety of new strategies for monetizing the data center fleet across geographies, including participation in the energy market by shifting and selling excess IT energy loads.
This transformative solution combines Power Assure’s open API and web services-based PAR4 server performance metrics, IT forecasting, and global energy intelligence software with iTRACS’ open systems Converged Physical Infrastructure Management™ (CPIM) DCIM software suite for visualizing, managing, and optimizing the physical ecosystem. Power Assure and iTRACS have been recognized as DCIM specialist by Gartner under “Vendors to Watch” in its November 27, 2012 research note entitled “Market Trends: Total Addressable DCIM Market Will Reach $1.7B in 2016.”
“Power Assure’s partnership with iTRACS signifies the growing shift in how data centers contribute to an enterprise,” said Brad Wurtz, president and CEO, Power Assure. “With monetization through participation in the energy market, data centers can accurately forecast IT energy loads to automatically shift, shed, and sell their energy loads back to utilities, becoming a source of new revenue. Combined with new cost reduction strategies including better methodologies for Computational Fluid Dynamics modeling, the data center can be converted from a cost center to a revenue center. We are excited to help drive this transformation with iTRACS.”
“The financial community is increasingly treating the data center as a capital asset with direct impact on the organization’s top and bottom lines,” said Elizabeth Given, president and CEO, iTRACS. “The data center is evolving from a cost center to a source of revenue and profitability, whether you’re increasing customer transactions per kilowatt or participating in the lucrative energy market. Our partnership with Power Assure underscores the value of an extensible DCIM software suite in fueling this evolution.”