Internap Network Services Corporation has announced that Extreme Reach, Inc.has selected Internap’s scalable colocationand route-optimized Performance IPconnectivity services. The combination gives Extreme Reach access to a premium data center environment for hosting its cloud-based video advertising management platform, as well as the highest-performing IP service to ensure the fast, reliable delivery of video advertising content.
The market for video advertising is growing rapidly, driven by the proliferation of ad-supported Web and mobile properties, as well as the shift to high-definition content. The Extreme Reach video advertising management platform uses the power of the cloud and high-performance networks to eliminate the cost and time constraints of traditional ad distribution methods, such as tapes, couriers and hardware-based satellite networks.