The RampRate blog is reporting that data center innovator Peter Gross has agreed to become an advisor to the company. According to blog post author Tony Greenberg, Goss “will play a key role in guiding RampRate’s 125+ top enterprise clients as they manage the challenges of energy consumption and social / environmental impact in their data centers.”

According to Greenberg, the addition of Gross highlights the company’s commitment to energy efficiency and social responsibility is an integral element in vendor and site selection projects of its enterprise IT clients.