The site features:
- Rotating graphic area on homepage that supports Active Power value proposition of Efficient, Reliable and Green products and solutions
- More translated content and enhanced global feel with a majority of content in German, Dutch, Spanish, Chinese, and Queen’s English
- Simple, online energy efficiency calculator tool enables users to estimate annual cost and energy savings captured with high efficiency UPS (uninterruptible power supply) system
- ‘Why Active Power’ section serves as content rich repository for downloads, customer snapshots, videos, awards, associations, endorsements, and more
- Dedicated investor relations section with more robust content and functionality
- Mega menus for main navigation categories and oversized footers serve as virtual site map
“The new site embodies Active Power’s commitment to the growing needs of our global audiences and clearly communicates who we are and the differentiated value we bring to our customers,” said Lisa Brown, vice president, Marketing and Sales Operations at Active Power. “We believe the wealth of content and assets available on the site built with a clean design with simple navigation will position activepower.com as a go-to industry resource.”