A few weeks, I blogged about Mission Critical’s new website, which was scheduled to launch in late September. Frankly, the old website was showing its age, and much of the back of the house system was just obsolete. The new system, by contrast, not only supports the new design but it also puts tools in our hands that allow us to add functionality. As BNP Media’s marketing department describes it, “The powerful new site promises lightning-fast navigation while delivering SEO-optimized multimedia content.” You won’t recognize the site, except for the familiar Mission Critical logo and the eponymous www.missioncriticalmagazine.com.
In reality, we have made two changes. One, we tinkered under the hood and implemented a new content management system (CMS). We use the CMS to upload news, stories, video, white papers, photography, and ads to a database, where it is available to the website. Having a fast CMS makes it easier to add content, so that it is less costly to add more content. Having a flexible CMS makes it easier to add bells and whistles so that visitors can find and use the content in ways they can use.